PGA Of America Names Marissa Bataille Daly As CMO
· Yahoo Sports
The PGA of America has named Marissa Bataille Daly as its CMO.
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Daly joins the organization from the Los Angeles Rams, where she most recently served as senior vice president, studios and marketing. She will report to PGA of America Chief Executive Officer Terry Clark, beginning Oct. 5.
She brings nearly two decades of experience building sports brands, engaging audiences and creating memorable experiences for audiences across live events, digital platforms and original content.
The PGA of America is one of the world's largest sports organizations, composed of more than 30,000 PGA of America golf professionals.
The organization did not have a direct, standalone CMO immediately prior to Daly. Instead, marketing, media, and interactive teams were overseen by Jeff Price, who served as the first chief commercial officer starting in 2014. The organization went through an executive shakeup over the last 14 months, including Price leaving in January.
Daly knows how to turn a strong sports brand into an experience that connects with people, says Clark, who was appointed CEO in February.
"She has led talented teams, created memorable game days and found new ways to engage audiences before, during and after major events," Clark says.
She will help tell members' stories, reaching more golfers and audiences, and make the group's championships even more compelling, he adds.
Daly will lead the PGA of America's brand, marketing, social and content functions. She will work across the association to elevate PGA of America golf professionals, strengthen the PGA of America brand, expand audience engagement and enhance how audiences experience its championships.
"Our members welcome people to golf, help them improve and give them reasons to keep playing," Daly says. "They lead facilities, strengthen communities and drive the game's continued growth. Our championships showcase the best of golf and help fuel our mission to support our members."
At the Los Angeles Rams, Daly built and led a 50-person organization spanning creative, production, digital marketing, game presentation, and social and influencer strategy. She oversaw the complete audience experience across digital, social, broadcast and live-event channels, including the production and presentation that brought the Rams brand to life inside the stadium on game day.
Daly also led marketing and brand execution surrounding six Rams playoff campaigns, including two Super Bowl runs, and executive produced original content ranging from documentary series to short-form and branded programming. Her work paired creative storytelling and audience insights with integrated programs supporting major commercial partnerships.
Before joining the Rams, Daly spent several years at Yahoo Sports, where she held progressively senior positions in product and sports marketing. Her work included major NFL and global sports initiatives, audience-growth programs, partnerships and new product launches.