‘Scandalous’ – Soccer fans fume over beer prices at England vs Croatia
· Yahoo Sports
England supporters were already dealing with World Cup travel costs, ticket prices, and Texas heat before the beer board at the Croatia game gave them another reason to wince.
England beat Croatia 4-2 in Dallas to make a winning start to the tournament, but the conversation around the match was not only about Harry Kane, Jude Bellingham or Thomas Tuchel’s side.
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Inside the stadium, concession prices quickly became their own talking point. For supporters used to a different matchday economy, the numbers were hard to ignore.
Photo by Francois Nel/Getty ImagesEngland vs Croatia beer prices leave World Cup fans stunned in Dallas
Journalist Henry Winter shared the concession board on X, warning England supporters about the cost of drinks at the World Cup opener.
The image shows American beer at $15.95 for 16 oz, while craft/ import beer is listed at $16.95 for 16 oz. Those prices were before tax, meaning the final cost at checkout was higher.
The 16 oz size also matters for traveling fans. It is smaller than a standard UK pint, so the price can feel even steeper to supporters comparing it with what they would normally pay back home.
Reports around the Dallas stadium pricing also listed water at $8.25 and several food items well into double figures, turning a World Cup night out into an expensive experience long before souvenirs or transport were included.
Soccer fans react to England vs Croatia beer prices
The reaction split between shock from traveling fans and resignation from people used to major American venues, where high concession prices are treated as part of the event-day experience.
One fan summed up that view by writing, “Standard prices at American sporting events.” Another made the same point more directly: “Standard US sports prices.”
Others were less accepting. One reaction read, “Scandalous, but people pay, so that’s what they charge.” Another joked, “Wow! Cost as much as the flight there!”
The extra charges also came up quickly. One fan pointed out, “PLUS tips on top of that! Welcome to USA!”
That is why the board spread so quickly. For many fans, $15.95 before tax for a beer did not just look expensive, it looked like another reminder that this World Cup is being staged inside a very different sporting economy.
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