Make the games 40 minutes. 8 x 82 / 48 =13.667 That’s …

· Yahoo Sports

Mark Cuban: Make the games 40 minutes. 8 x 82 / 48 =13.667 That’s the equivalent number of games you would reduce the schedule by. Without breaking arena leases. Works for college. Works for international. Works for the WNBA. AND. If you looking at tv and streaming ratings, the less the actual playing time for a televised game, the bigger the ratings. The less time fans have to focus on a game, the more they enjoy watching it on tv.

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