Pick n Pay CEO starts beef with McDonald’s [video]

· The South African

Pick n Pay has waded into the viral beef with McDonald’s, whose CEO has come under fire over a video of him struggling to eat a burger off the menu.

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So far, Burger King and the US fastfood chain Wendy’s have recreated the clip, poking fun at their competitor.

Closer to home, Woolworths has also hopped on the bandwagon.

PICK N PAY STARTS BEEF WITH MCDONALD’S

On its Instagram account, Pick n Pay CEO Sean Summers and Managing Executive, Dallas Langman, took on the “CEO Burger Challenge.”

Spoofing McDonald’s CEO Chris Kempczinski, the duo filmed themselves eating burgers made from their in-store food items.

“Once you have one, you can’t stop”, Summers tells the camera. He cheekily added, “Did you see the size of that bite? Damn, that’s good.”

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ANOTHER BURGER FAIL

This week, McDonald’s became a hot topic on social media over a clip of its CEO, Chris Kempczinski, struggling to eat a mouthful of the chain’s new burger, the Big Arch.

But social media users have dug up another cringeworthy video of the fastfood executive.

In it, Kempckinzski films himself eating a chicken burger. Eagled-eyed viewers were quick to spot that the CEO spat out his bite on a paper napkin.

Take a look…

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